ICP guidelines + template
Your Ideal Customer Profiles (ICP) will be the basis of the data-driven sales process and will need to be constantly updated/documented....
Jean-Baptiste Daguené
9 Sales Tips for Early Stage B2B Startups
In this post I want to share 9 basic tips (in random order) for early stage startups. 1 - Sell your vision, not your product There is...
Jean-Baptiste Daguené
The 7 principles of B2B sales professionals
The following manifesto outlines my answers to the question: “How do you recognize great salespeople?” Although I’ve been working with...