Questions for the Partner Meeting


  • Who is your ideal customer?

  • How many ICPs are there in your target markets? 

    • Why have you selected these target markets? 

  • What problem do you solve for your ICP? 

  • Who is the user & decision maker? 

  • What KPIs does your solution solve for them? 

  • What do they use now to solve this issue?

    • Can you show a “sense of urgency”?  

  • Is it a good time to enter the market with this product, and why? 

  • What is the cost of the current process? 

  • How will you acquire these customers? 


  • What pricing do you believe is right for you? Why? 

  • What are your 3, 6, 12-month objectives? 

  • Who’s competing with you, and why? 

    • How do they sell and at what price? 

    • How were they financed?

  • What is your cost structure? 

  • What is your sales traction? 


  • Who has the market/industry knowledge? 

  • Who has sales experience? 

  • Who has technical experience? 

  • Have you worked together before? 

  • Do you have/plan to have any advisors? 

  • Is there an unfair advantage? 

  • Has the team invested? How much will they contribute in the future?


  • What is your key focus at the moment? 

  • How much are you raising and for what purpose? 

  • What do you plan to achieve with this investment?

  • What is your proposal to the investor?